Record Labels

Looking into competitors and fellow record labels I found a huge range of brand designs. From full colour to black and white. Photographed pieces to hand rendered designs. The first 3 examples i have given below show a wide range of different outcomes for the same target market.

• Whirlpool productions - The image is very dark, with details such as chains and smoke. It is a very eye-catching design, professionally finished to a high standard. The font is Helvetica and in the text 2 weights have been used - Bold and Light. The white text does well to stand out amongst this piece which uses a very minimal number of colours.
• Visionary Sound - Another design which uses minimal colour. This design has a very simple illustration which could be an eye lid? Although I'm not certain what this is - it does well to catch your eye. The font is San-Serif at a medium stroke. By keeping the illustration and the type the same colour the eye does not get distracted to any other part of the design. This could be because of the simple gradient affect used for the silver backdrop.
• Armada - Very bright and in your face design. However not the most aesthetically pleasing. I can see the logic in the design however on a first glance it looks like a holiday rep logo. The design has a cheap, last minute feel about it which is not helped by the image which looks like the sun with a kite drifting in-front of it.

Below I have taken a look into 3 very different logo's to see how the font makes a difference to the final outcome.

• Electric-02 - This design is one of my favorites. It is eye-catching, unique and very playful. In reality the designer has took a standard typeface and cut here, extended there and produced an ace design. When i look at this design i think of creatives who are music orientated - it has some sort of appeal and subtleness which appeals to its target audience.
• Beatportal - This design has an immediate feel of music. The font used is commonly used or imitated in the design world. The electric green backdrop with several gradients really is an eye-catcher, which works well with the stone white font. A simple touch is the volume levels pointing down from one of the letters - not necessarily needed however it does help the design.
• Subplot Records - This design is very eye-catching due to its collaged image and solid colour. Obviously music orientated once you spot the drum for a head and supported by what looks to be a downloadable font which has been modified to include '+' symbols. The design uses only two colours in its pallet but works very well. It stands out to its audience and would be easy to adjust to many different products.