Letterheads (Arbormann: Research)

'Here i Am' is a graphic design agnecy based in stockport. After searching letterhead layouts in google this design agency was one of the first sites to pop up in google - and it is clear to see why.
Here i Am are a branding/identity specialist who produce stationary sets for the majority of their briefs. Below are several examples of their work which i really like.
The colour pallets are minimal, the type i affective and legiable while the layouts are complimentary and simple.
Although the Arbormann logo will not work in the same way - i still like the layouts that this design agency use.

Stationary Sets (Arbormann: Working as a series)

I simply put these examples up to show how i would like my stationary set to work as a series. These examples are very simple in terms of design and layouts.
Looking at these designs i am purely looking at how the colour pallet, logos and type work together and across the range. My designs will be slightly different due to the imagery which i have used and plan to incorperate in the stationary set.

• I dont like plain white paper. Imagery i feel is neccasary for my stationary set.
  

Stationary Sets (Arbormann: Flexfinity Media)

Flexfinity Media is a corporate branding agency which specialises in identity and stationary sets for businesses worldwide. This is a selection of clients final resolutions i am using for inspiration.
I have to admit the majority of the designs im not a big fan of. However the design below is my favorite and one which i feel will help me with my designs. The margain on the right hand-side of the design works really well - and i feel this would work well with my business card design and colour pallet.

• Presentation wise - i like the layout and the final logo on the right hand side of the sheet. This will also be inspiration for my final presentation boards.
  

Stationary Sets (Arbormann: Research)

Finally completed the business cards. Now its time to complete the stationary set. I decided to take a look into several designs which use layout and the colour pallet to their full potential.
I want to bring the portrait format from the business card into the rest of the stationary set to make them work as a series. I have already experimented with the layout - and so far im struggling so i really do need some inspiration.
Im taking note from these designs how they use the layouts and position the logos and contact details.
However i think more research is needed for inspiration.

Business Card (Arbormann: Final Format)

Now i have designed the logo for Arbormann and have a selected typeface for the contact details etc - its time to sort out the final format for the business card.
Because the brief is for an Arborist - i decided to experiment with the layout after seeing these designs which i have used for inspiration. Instead of having the standard landscape layout - i decided to go with a portrait business card. On top of that i decided to bring the width down to emphasis the 'height' factor of the image i am using on the front side of the business card.
The designs below really were my inspiration - I love the designs and the print finishes used on theses great examples.

Business Card (Arbormann: Layout and Format)

Just looking into the layout and format of the business cards - i found these examples which cover a range of different printing techniques and finishes.
The first example below uses embossing finish with flat matt colour. The stock is also a nice choice with more of a texture to show off the design. I dont think my design will be heading in this direction, however i thought this would be a good example to show.
'Optimum fotography' is a very simple yet affective design, using imagery with the layout and type - the designer has produced a very unique and affective design.
Howlfire is a very original design - one which i have never seen before. The type is minimal yet legiable and affective while the print finish is of a high quality. The finish is different because of this burnt affect on the top - this relate directly to the client and the brief. Vey affective.

Business Card (Arbormann Research) 2

While researching business card layouts i found these examples. The immediate examples below I like for the print finishes. The black SA card uses a spot varnish which is one print finish im currently thinking of using. While the blue business card uses a flat matt print. Both examples are finished well and look very proffessional.




I had to include this example. Purely because of the clever, humorous design. The business which the car represents is a second hand store - and the designer has produced a business card which represents the second hand brief perfectly. I really do love this design. Brilliant

Business Card (Arbormann: Print finishes)

The print finish for my business card is very important. Not only does the colour pallet come into the finish, but also the stock choice, spot varnish or flat coat prints etc.
Below i have gathered together some of my favorite examples - the majority of which use ebossing along with minimal colour pallets.
I want my design to be unique and innovative. So the print finish really does need to be looked into. At the minute im very happy to design with the idea of my business card gettin lasercut at some point. However the more i look into designs which use embossing i find the finish is much more proffessional.

Print finishes i will be considering when producing my design:

• Emboss
• Laser cut
• Spot varnish
• Flat matt

Business Card (Arbormann: Colour pallet)

Because i have already looked into existing arborist identitys i decided to look into random business card designs which use vibrant and rich colour pallets.
Im not certain of what colour pallet i will be using in my design just yet - although i think it will be a limited pallet of 2 or 3 colours.
The type im the majority of the examples below is fantastic. They tend to be minimal using good space and vey well developed layouts.

Business Card (Arbormann Research)

Time to look into business card designs and layouts. These are just a cuople of quick examples of designs i liked. These wont be influencing my design - however i wanted to include these on my blog because of their simple yet affective design.
I really like the google business card. The concept behind it is simple. To find out who and what the person is/are. They log onto google and search then name given.

Arborist Research 4

A couple of examples of more traditional designs. I feel this is the direction i will be taking my design. The design below is very simple yet affective. I think the type would have been printed and further embossed which works well with the tree image. The colour pallet is also very affective and seems to work well with the chosen stock.




Aboves example is very simple. I must admit im not a fan of the layout of this design - however i think the type is both clever and informative. The design has given me influence in trying out vector trees.
I now need to decide if vector trees is the rite direction to go in or wheather an image would be better.

Arborist Research 3

This design i found very interesting. I had already sketched up several concepts which could use some lazer cutting designs. This design really was inspiration upto a point. However what still stands in the way is pricing. The cost of getting several hundred business cards screen printed could cost a lot more than a cost affective double sided gloss business card.
Nice example which i have used for inspiration. Back to the drawing board.

Arborist Research 2

A bit more research into some existing arborist identitys. The examples below are very simple designs using basic type and image layouts.
However I will be taking some inspiration from the example immediately below. The scale of this business card is interesting for its layout. Instead of the commonly seen landscape business card - this card is portrait. But once again I feel this design could be pushed in a more interesting, aesthetic direction.
All the examples below are using serif typefaces however I feel my design is going to be using a sans-serif typeface. I will be taking inspiration from the example below in its portrait format - and experimenting in my own designs.

Arborist Research 1

I am about to start designing a new identity for a arborist on the Isle of Man. The identity needs to be professional and be produced in a high end print finish.
The examples below give me inspiration to add image and illustration into the design. What i need to consider is producing a logo which can be used across a range of media including, business cards, compliment slips, letterheads, web and on company vehichles.
Belows examples use both type and image and are very affective in their delivery. Both examples have very clear and legiable type and would be okay to be used across all media's.

Identity Research (Arbormann)

I decided to take a quick look into branding identitys. The designs below are by Gareth Hardy. I found his portfolio online on behance.net and was immediately impressed with his range of designs. His designs are very much image based and incorperate typography to justify the design.
The colour pallets for each design are very different. The designs have a very quircky style with a soft finish to the designs.
I will be using this range as inspiration for my arbormann design. I want to incorperate imagery into my logo - however i dont want it to be a massively detailed design. The examples below are a perfect inspiration for what im going for.