Branding and Recognition

While designing my logo - i still look into current brands logos. Below i have examples to do with technology and fuel.

There is a large difference between the logo examples below and the examples i have given previously from existing record labels. Recognition for the logos below is fundamental (as it is with any brand) however colour does make all the difference here. Because these logos are put into context in busy environments - shop windows, store shelves, etc - the colour needs to be instantly recognisable.

When your driving down a motorway and spot a fuel station from a distance - its not the actual logo that you instantly recognise - its the colours. This is why the colour pallet in context of these designs is fundamental.