Car Manufacturers: Recognition

Car manufactures rely on the ever lasting view we have of their logos. Each one must be different from another in order to maintain sale and direct promotion. The majority of these logos tend to have colour pallets of 2 or 3 colours.

Type - A mix of upper and lowercase type but a massive amount tend to be sans-serif fonts. A couple of designs to take influence from are:

• Rolls Royce - Logo uses uppercase, sans-serif and layout is essential
• Jaguar - Very distinct logo (the Jaguar leaping) with a simple sans-serif font in uppercase. This is a design which does not rely upon the text to carry the whole logo
• Volkswagon - The logo is very distinctive. Splitting the name and using the 'V' and 'W' laid out makes a professional logo which does not need support of text to be recognised