Tuesday, 11 May 2010

Branding/Logos

i decided to take my search wider in terms of logo and branding designs. I found some very good examples of logos which use type and image. Below are some of my favorite that i selected.

Logo Motives - is genius - by using type to complete the illustration and still remain legible. Once again this design uses one set colour and a sans-serif font.

Tauraus Construction - is a very unique design using a wooden style background. The logo itself is once again very clever using two images as one. The fonts picked is once again an uppercase, sans-serif in the same colour as part of the imagery - minimal coour here seems essential.

Tidy Tom's - Once again imagery is the priortiy in this design. The image shows a window cleaner making a letterform of a 'T' which works with the name of the brand. Again - the type is uppercase, sans-serif and the design uses minimal colour.



The above 9 designs are my absolute favorites. I am going to talk about 4 of the examples i have given however in ways i can use their design direction.

Killed Productions - Simple yet affective. This design uses a sans-serif uppercase font which is laid out in the centre. What makes this design is the 'i' flat on the floor which relates to the name and make a humorous design. Once again a design using a minimal colour pallet.

Upside-down Productions - Clever use of type, using letterforms back to front and some of which are upside down - this design is eye-catching, very affective and once again uses minimal colour.

Hope for African children Initiative - Very clever design which uses an image to form another. Reminds me a lot of the vauxhall badge in terms of design. On a first glance you see an illustration of Africa - however when you take a further look into the design you can see the outline of two children. Very clever and eye-catching design which takes your breath away when you see the detail.

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