Brand Advertisments

Smirnoff do some very inspirational ads. I love the piece below because of its use of type, image and layout. Its very eye catching and sticks in the viewers memory. Both me and Andy had several concepts which developed from viewing this piece however - we feel a more illustrated label would represent Bacardi better.

The above billboard/poster advertisements for Smirnoff are very affective. The tone of voice is flirty, mysterious and some what dark. My personal favorite is the top left example. It is simple and affective. And it is such a simple image ... fantastic.