Friday, 5 March 2010

Bacardi - Bottle research

With concepts flowing once again between Me and Andy - the label/bottle print came into mind instead of packaging. We took influence from Malibu - their bottles are printed to a high standard and have a unique, individual design. They tend to use a limited colour pallet which works well and the design stands out amongst its rival rums - including our very own Bacardi.


Above - The Malibu bottles include beautiful illustrations. A limited colour pallet and use of white space. This is definitely a great influence for what we wish to achieve. (Possibly the use of monotone colour in photoshop?)


Above - Some of the more exotic rums produced by Malibu use the colour of the beverage instead of bottle print - still works well, but i do prefer the illustrations.


Above - Well ... this is my kind of design. Again great inspiration for what we wish to achieve, lovely style and colour. Our advertising campaign will be based upon this concept.

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