Bacardi - Beach bars

Throughout the initial research and development - Me and Andy always had a thought about the beach bars you see in exotic countries including Cuba. This could potentially be another area which we could target and base our designs upon. Our new design direction is to be more full on in the flirty tone of voice and relate our advertising campaign towards the history of Bacardi and Cuba itself.

Things to consider from here: Colour (bright, smooth and aesthetically pleasing). Layout and style - simple looking yet a piece of art with a distinct style.