Bacardi - Bottles

After the crit we decided the packaging of the bottle was no longer important and that the way we produce and label the bottle is now a fundamental factor for our project. Bacardi has a long hisory of advertising campaigns - each as good as the last. We plan on taking influence from Lynx and Malibu rum on their bottle and can labels. Colours, layouts, typefaces and scale are fundamental factors and need to be professional to the finish.

Nice to see Bacardi have already dipped a toe into the advertising area we are about to enter. Some of their previous bottle and label designs are beautiful. Historic advertising campaigns are eye catching, colourful and upbeat.