Brand Advertisments 2

Jack Daniels is a well known whisky brand with its own unique identity when it comes to advertisements. I will be later posting up some of the tv commercials JD have produced, however at the minute, i want to look at their billboard and poster ads. Straight away it is obvious that JD wish to solely advertise the drink, how its meausured and what it looks like. The ads always tend to be dark, the only mix of colour coming from the whisky in the bottle and the drop shadow in the picture.

While doing my research, i found other brands of whisky had the same idea when it came to advertising campaigns. Dark background with the only colour coming from the type and image. Very eye catching ad, but could become tedious to the viewer once its been seen more than 3 times.