Packaging

When i think about everyday packaging one brand comes to mind straight away - Lynx. Not because of its array of different packages but because of its distinct style and use of layout. Lynx has a very clever way of individually designing each product to have its own style. They does this through colour and imagery - which gave myself and Andy the idea of doing the same style of design for different Bacardi rums and flavours.

Lynx is clever with its designs/. The layouts are fantastic and mainly image based. The type works well in all their pieces. Because of the vivid and vibrant/neon colours Lynx packaging is instantly recognisable. Defiantly something to bear in mind in our design process.