The actual final bottle design is fundamental for this project. This itself will emphasise the 'flirt' appeal which bacardi are asking for in their brief. The examples given below cover a range of fluent shapes and scales of bottles which we can take inspiration from.
The current Bacardi bottles are have some sort of big, strong feel and look about them. This immediately appeals to the male audience (and possibly a bit to the females). 3rd image in from the top using two colours, black and white. Using typography and image this design has remained simple and cost affective.
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