Module 3 - Research

Oky. So starting this new collaborative module and finally chosen which of the 20 briefs we wanted to do - its time to research.

We chose the Bacardi brief - we thought this brief would suit our design skills in photography, type, layout, illustration etc.

So we started the week by making design sheets of concepts on packaging, bottle design, flavours, typefaces etc. But we also made notes of what we needed to research:

• Existing bottle designs
• Lynx packaging
• After shave bottles
• Existing alcohol tv idents and posters
• Current advertising campaigns for other alcohol companies
• Bacardi history
• Posters, billboards, bus shelter ads etc.