DVD Covers

Time to look into what my colour pallet is going to be for each films ident. The ones i need to be looking into for my 5 idents are:

1. Lock, stock and two smoking barrels

2. Snatch

3. Revolver

4. Rock 'n' Rolla

5. This ident will be a summary of all my for chosen films for the film season.

Lock, stock and two smoking barrels - Colour pallet i will be using: a dark tone red, white, and black.

Snatch - Colour pallet i will be using: Black, white and a dark tone yellow ... or possibly bright depends on the colour of my final image. (Yellow background - maybe?)

Youtube - My competition

Another look into already made idents etc on youtube.

Below - lets start on how not too do it. Firstly ... the video background is not neccasary, the only thing i could relate to the texture of this image is a boxing ring floor. However the choice in type and colour does not compliment it at all. Not very legible and not a good pace. I can see what they are trying to achieve, however more development is needed.

Below - Not the biggest fan of this ident if im honest. I dont think the tone of voice is rite and i feel the text is sometimes a bit hard to make out and follow. I enjoy this part of the film though - its just i feel its a little long winded for an ident.

Below - I quit like this one. Has a nice flow and good pace. However being a sort of 'expert' on the film. I dont feel they represented this scene well. It is very much a dry humoured and british humour - the type style is too americanised for it to work.

Style of images

A big factor for my series of videos is the style. I want the style of my graphics to be screen showed with have been played with using photoshop. I want the images to be layered - graphic illustration style. The examples that i have shown below are as close of examples i can find on the internet without actually producing my own.

Above - I love the cartoon feel this illustration gives. The way detail is given in distance and up close using a limited colour pallet. But my main interest is how detail is still given in the outlines of the people. Not only that though - detail is also given through the clothing, faces and shading. This is the closest example to how i want my images.

Above - Again my main focus of this image is how detail is focused upon using layers of colour. I know this is using an image of a flower - not a human ... but you get the idea.

Above - A photographic image using a black and white pallet with a slight graphic pen tool affect. This will be a lot like my image only i will use a larger colour pallet with a dark tint.

Film 4 Logo

So im getting towards the end of my first ident, and it has come to the stage where i need to incorporate my chosen t.v channel (Film 4) So i decided to take a look at the style that film 4 themselves used their logo. Look through a lot of the idents, its obvious they use video, which as part of my brief, i am not allowed to use. Anyway to give you and idea of what's happening and the Film 4 logo, here are several of my favorite examples.

Idents - Typefaces

The chosen typeface in any piece of graphic design is fundamental. It must communicate to the viewer in many ways - through reading, listening, touched etc.

This was a very hard situation to be in - making 4 films, with different typefaces used on their own dvd's etc, making them work together as a series and individually would be a hard task from the word go.

Things i needed to consider: The dialogue i was using from each film. Tone of voice. Audience etc. I played around with many different types and these were my final 3.

Onyx - Lovely typeface which i have seen used many times before. This typeface has such proud ascenders and descenders it gives me a slightly more sophisticated feel compared to the other two types a narrowed my selection down to. I feel it might be too elegant for my idents and the fact it has one weight/stroke is also a negative.

Myriad Pro - As i have said on my little 'poster' below - its boring. Not a nice typeface to look at, and although it has a wider selection of weights over Onyx - its not any better. You could work with it, but its the standard illustrator typeface and if it was seen in a final ident - you could be seen as very very lazy.

Helvetica Neue - Well ... its back, the slag of the typefaces, and why? Because its good at what it does. Using the wide selection of weights ranging from ultralight - condensed black ... your never unable to give some sort of emotion in a piece you are producing using Helvetica ... this is why i am using it for my idents.

Snatch - kinetic type.

Found this intersting bit of kinetic time today. Looks like another uni students work. This student had 20 seconds to deliver their message - i have 10. However this is one bt of dialogue i really wanted to use - however cut down it is not as funny.

This is a very nice attempt at kinetic type - good student.

BaseMotion Video

Found this motion on BaseDesign - which linked me to BaseMotion. I love the way the video flows, using video (granted) but the way it interacts with the typography is very clever. Definitely a video to take inspiration from.

Wonderland from BaseMOTION on Vimeo.

Inspiration

Okay, so once again on the research hunt. I found this video which is a title sequence for 'Kiss Kiss Bang Bang' This is the type of style I wish to match, colours are dark and shadowy and the type flows with the imagery. Great piece ...

Style

Style - big issue! What is it im trying to produce? Im going to try and produce a typography based motion graphic with subtle imagery to help communicate the message to the viewer. I will use pure dialogue from my selected movies and possibly a single backing track to relate the set. Below are some motions i found during my research which have bits and pieces i like the style of and which have begun flowing ideas for myself. Enjoy ..

DVD Feature Menu research!

Below im taking a look at different styles which are used by designers to communicate to the viewer what type of film they are about to watch. Not only this but the set up on how you can explore extra options on the dvd and how it is made obvious to the viewer etc.

Above: Screen shots from the DVD title menu's on Coach Carter (left) and Lucky number sleven (right). Coach Carter has a distinct style which i feel would look good for my work. It also reminds me of work which I previously made at College so i feel it would be a strong style to follow. Lucky number sleven has a 3D style and very nice soft colours, although i do not feel that would suit my theme of Guy Ritchie films.

Above: Snatch - one of my favorite films which was written and directed by Guy Ritchie. This alone gives me and idea for colours, type faces and style.

Above: Revolver - yet another of Guy Ritchies british gangster films which shows the dark, shadowed colours, type faces, and style. Not only this, but it gives me a better idea of direction and composition. I feel confident heading towards the design stage of this area of the work.

Film Season: Guy Ritchie

So, as a part of my research and give you (my audience) and idea of which films i will be using and making clips for, below are the trailers for each film. In his career he has made 6 feature films, one shortfilm and a film commercial for BMW.

Sherlock Holmes (2009)

Rock'n'Rolla (2008)

Snatch (2000)

Lock, stock and two smoking barrels (1998)

Revolver (2005)

New Brief

Okay, se we have been set a new brief - well been handed two and chose to chose one to be exact. Once again were going to be working with motion graphics using Adobe After Affects but this time we can use type, image and sound. however we are not allowed to use video. (ready made footage) We had the option of producing a 30 - 50 second clip to advertise for a program of a top ten best/worst eg: cars.

However i chose the second option which is called movie season. We have been asked to produce a series (5) clips at 10 seconds each to advertise a movie season of our choice, eg: horror. However i have gone with the British and decided to do my clips on Guy Ritchie films.

Research - Animations