Sunday, 24 October 2010

Letterheads (Arbormann: Research)

'Here i Am' is a graphic design agnecy based in stockport. After searching letterhead layouts in google this design agency was one of the first sites to pop up in google - and it is clear to see why.
Here i Am are a branding/identity specialist who produce stationary sets for the majority of their briefs. Below are several examples of their work which i really like.
The colour pallets are minimal, the type i affective and legiable while the layouts are complimentary and simple.
Although the Arbormann logo will not work in the same way - i still like the layouts that this design agency use.






Stationary Sets (Arbormann: Working as a series)

I simply put these examples up to show how i would like my stationary set to work as a series. These examples are very simple in terms of design and layouts.
Looking at these designs i am purely looking at how the colour pallet, logos and type work together and across the range. My designs will be slightly different due to the imagery which i have used and plan to incorperate in the stationary set.

  • I dont like plain white paper. Imagery i feel is neccasary for my stationary set.




Stationary Sets (Arbormann: Flexfinity Media)

Flexfinity Media is a corporate branding agency which specialises in identity and stationary sets for businesses worldwide. This is a selection of clients final resolutions i am using for inspiration.
I have to admit the majority of the designs im not a big fan of. However the design below is my favorite and one which i feel will help me with my designs. The margain on the right hand-side of the design works really well - and i feel this would work well with my business card design and colour pallet.

  • Presentation wise - i like the layout and the final logo on the right hand side of the sheet. This will also be inspiration for my final presentation boards.





Stationary Sets (Arbormann: Research)

Finally completed the business cards. Now its time to complete the stationary set. I decided to take a look into several designs which use layout and the colour pallet to their full potential.
I want to bring the portrait format from the business card into the rest of the stationary set to make them work as a series. I have already experimented with the layout - and so far im struggling so i really do need some inspiration.
Im taking note from these designs how they use the layouts and position the logos and contact details.
However i think more research is needed for inspiration.




Business Card (Arbormann: Final Format)

Now i have designed the logo for Arbormann and have a selected typeface for the contact details etc - its time to sort out the final format for the business card.
Because the brief is for an Arborist - i decided to experiment with the layout after seeing these designs which i have used for inspiration. Instead of having the standard landscape layout - i decided to go with a portrait business card. On top of that i decided to bring the width down to emphasis the 'height' factor of the image i am using on the front side of the business card.
The designs below really were my inspiration - I love the designs and the print finishes used on theses great examples.



Business Card (Arbormann: Layout and Format)

Just looking into the layout and format of the business cards - i found these examples which cover a range of different printing techniques and finishes.
The first example below uses embossing finish with flat matt colour. The stock is also a nice choice with more of a texture to show off the design. I dont think my design will be heading in this direction, however i thought this would be a good example to show.
'Optimum fotography' is a very simple yet affective design, using imagery with the layout and type - the designer has produced a very unique and affective design.
Howlfire is a very original design - one which i have never seen before. The type is minimal yet legiable and affective while the print finish is of a high quality. The finish is different because of this burnt affect on the top - this relate directly to the client and the brief. Vey affective.