I Am President (Logo Research) 2

This is some of the work from Paul Rand. He is a very experienced designer with an online portfolio that speaks for itself. Although these identities are not for brands and are seen (or have been seen) in the commercial genre.
I have used these examples to show how simplicity works. He uses very simple fonts, clever layouts and vibrant colour pallets which all together produce some very eye-catching and memorable work.
The example immediatley below 'Servador' is one piece which i will be using for inspiration. Band logos tend to have the same look, bold, in your face, etc. This will do the same but with a twist on the titles layout.