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McDonalds does a lot for me. Feeds me, hydrates me and inspires me (only in advertising, not cooking) These recent advertisements are mind blowing in terms of 'on the street' design. Especially pieces which the viewer can touch and play with.
In my own non-biast opinion, McDonalds really do lead the way for fast food resteraunts in terms of advertising. If i have a brief which requires some sort of street advertising i will be looking back at these designs and thinking of ways i could develop on them to make it work for my brief.
In my own non-biast opinion, McDonalds really do lead the way for fast food resteraunts in terms of advertising. If i have a brief which requires some sort of street advertising i will be looking back at these designs and thinking of ways i could develop on them to make it work for my brief.
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