When i think about everyday packaging one brand comes to mind straight away - Lynx. Not because of its array of different packages but because of its distinct style and use of layout. Lynx has a very clever way of individually designing each product to have its own style. They does this through colour and imagery - which gave myself and Andy the idea of doing the same style of design for different Bacardi rums and flavours.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXMa8N7K_fkNQTZtSenukMr0Me-OkO0qsIOgo-IuvHzJslBGXf3Hv_Z1RcrIu9NcZIdaeB9EgHyCIEtUKVA3UeFTj-7lPnqma_srijkyEqleehixD4jC-yeML_rogdsH5cZitR7y7FVHA/s320/Lynx(Packaging1).jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ9PzbXVx53l3L6Lu-vCetPhjG0_3-_JOXxDEF3JhA1jDnBuw4p_KMpv_8tRSqoK7OIuiVBc8mfGDV9rkhwmE6pW9kSCokq2wXfwvd8HoEAU2bC9do_4rFPjYMJgwgwyW3laR-edo_Z4A/s320/Lynx(Packaging2).jpg)
Lynx is clever with its designs/. The layouts are fantastic and mainly image based. The type works well in all their pieces. Because of the vivid and vibrant/neon colours Lynx packaging is instantly recognisable. Defiantly something to bear in mind in our design process.
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