The actual final bottle design is fundamental for this project. This itself will emphasise the 'flirt' appeal which bacardi are asking for in their brief. The examples given below cover a range of fluent shapes and scales of bottles which we can take inspiration from.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEPmjkrKKJI8n94ssEqx2RNI4fpTL079U6TZC24mY-hSjLx3tk8GwLJjfy1AHfFTevXTDPFZOrAuh86U_TejIMJYBtO5_QHG0AylV4d6e8WjAMrIxQ7nXWvQSVhXS9RJIoau1hlhvdcRo/s320/Bottle(Designs2).jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnU2cCCc1b_g7A_thqduD7PIMSO2hUQas6doZ4G8BDQqiB2szV1gLrL_pipPiTY-A9ixCf_nxMeAopBIfEbq3vbJPO3XnwvO4TM_XRY94q7R8HUS9gALHnPWu2EKrf3L1NhBIjNlgHJL8/s320/Bottle(Designs1).jpg)
The current Bacardi bottles are have some sort of big, strong feel and look about them. This immediately appeals to the male audience (and possibly a bit to the females). 3rd image in from the top using two colours, black and white. Using typography and image this design has remained simple and cost affective.
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