Tuesday 20 October 2009

What is 'Good' - Part 2


' Worldwide Identity ' has been key too my research process today, below are my favorite pieces of graphic design and packaging. 


Client: Bright Nights USA 
Designer: Matthew Clark 

This piece of work really does appeal too me.  Using small pictograms/illustrations occasionally too put across a message.  Good use of type, and the point size, weight etc! Also I like how it comes in a pack - in a way this would answer our inform/instruct brief?! Defiantly a strong piece too take inspiration from - although the white type on yellow background does not work too well! 


Client: Mobaitec
Designer: Heath Kane

Above is a piece I decided to include because of its use of pictograms.  Since we did a project a couple of weeks ago using pictograms on the brief, i thought this would be nice too include for the printing process also.  Pictograms are a great way of using limited colour, you could use 1 colour (not including stock) or two colour and make great illustrations/imagery.  


Client: SIGN.ID
Designer: Dirk Nolte

I love this piece of packaging for many different reasons, but the main reason was even mentioned in the text.  ' build a world in which one could immerse oneself ' 
From what i get from this is they created a product in which the audience can get very intrigued and explore in depth.  Using white stock but of different weights it would be cheap too print as it uses the CMYK process.  One thing i really dislike about this piece of work is the number of type fonts used, where the type is located and the point sizes.  

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